SEO And Google Hummingbird
Optimizing pages and sites for Google Hummingbird is actually simple. Like, thus easy that even a stupid pc might do it. Okay, perhaps not that straightforward, however it very is pretty simple. All you have to do produce nice content that your audience needs and finds helpful, and enriches their overall experience. Simple, right?
You should most likely be doing most of the subsequent anyway, however if you’re not, now’s a superb time to urge started and it’ll create your website Hummingbird-friendly. similar to hanging a feeder jam-packed with drinking water out on your porch. See what I did there?
Optimizing pages and sites for Google Hummingbird is actually simple. Like, thus easy that even a stupid pc might do it. Okay, perhaps not that straightforward, however it very is pretty simple. All you have to do produce nice content that your audience needs and finds helpful, and enriches their overall experience. Simple, right?
You should most likely be doing most of the subsequent anyway, however if you’re not, now’s a superb time to urge started and it’ll create your website Hummingbird-friendly. similar to hanging a feeder jam-packed with drinking water out on your porch. See what I did there?
Anyway, let’s look at some best practices for Hummingbird SEO.
Diversify the Length of Your Content
We know that long-form content can work exceptionally well as part of a wider content strategy, but if every single post you publish is a 3,000-word monster, you may not be meeting all of your readers’ needs. For this reason (and to get something done other than write mammoth blog posts), mix up the length of your content. Intersperse shorter articles among longer ones, and don’t be too pedantic when it comes to word count – remember, there’s no “perfect” post length, only the length an article needs to be.
Produce Visual Content
In-depth long-form articles are an excellent way to explore complex topics and a range of ideas in a single post, but sometimes, people don’t want to read the marketing equivalent of Ulysses. In fact, sometimes they don’t want to read an article, of any length, at all. This is when visual content shines.
Infographics, videos and even simple visual elements such as charts and graphs can add some much-needed spice to your content. In addition, they’re often easily skimmable, can illustrate highly complex ideas effectively and bring some color to your site.
Use Topic-Appropriate Language
Something that some sites fail to take advantage of is using industry-appropriate language in their content. This is sometimes done out of a fear of alienating potential readers who may not be familiar with a certain topic or area. However, writing content that includes appropriate terminology can demonstrate to Google that your site is authoritative and valuable.
